Kisaco Research designed a comprehensive marketing strategy that included targeted email campaigns, social media promotion, and partnership outreach. The promotional assets featured engaging visuals and compelling content that highlighted the topic of the webinar which focused on the importance of customer experience and utilising video to meet consumer demand.
Leading experts from Mux, Sweatworks, Struct Club, and Les Mills International discussed:
- How fitness and health providers are extending their service offerings
- Developing an omnichannel business model through partnerships
- Expanding consumer experience and connection beyond the gym
- Utilising data to track customer engagement and refine your product offering
- Building video into your platform to impact your business and drive engagement
The Objectives
- Engage and educate health and fitness leaders and brands on what they do and how best to partner and take advantage of their high value offering in the industry.
- Engage with senior leaders and brands in the space and build thought leadership, growth and position in the market.
The Campaign
Using Connected Health & Fitness' existing email and social channels to promote this webinar to our global audience. The stats and examples of this can be found below. 
The Webinar
Eric Elia
Eric is Head of Strategic Accounts at Mux where he helps storytellers at product and media companies from around the world build the next generation of video experiences. Mux is a developer video platform that enables innovators such as Equinox Media, Robinhood, VSCO, Reddit, Discovery, Fox and ViacomCBS. Previously he was part of the founding team at Brightcove, the pioneering online video platform company and led the first streaming initiatives at Comcast.
Cara Fautley, Commercial Partnerships Manager
Get in touch with Cara to discuss partnership opportunities!